What's in the NRI Artist Playbook
Chapter 1
Understanding Your Dual Audience
How to think about your British Asian / Canadian South Asian / American Desi local audience and your India-based audience simultaneously — different platforms, different listening contexts, same music.
Chapter 2
The Right Distributor from Abroad
Which distributors cover both JioSaavn (India) and Spotify UK/Apple Music UK (your local market). Why this combination is rare and why it matters for every NRI artist.
Chapter 3
Metadata for Two Markets
Bilingual metadata strategy — how to file your track in both English and Hindi/Punjabi/Tamil to surface in searches across both markets. Genre tags that work for UK playlists vs JioSaavn editorial.
Chapter 4
Territory-Specific Editorial Pitching
Spotify UK editorial, Apple Music UK, JioSaavn editorial, Gaana — different teams with different pitching requirements. What each playlist editor wants to see from an NRI artist.
Chapter 5
Social Media Funnels by Territory
Instagram Reels for UK South Asian community (hashtags, timing, collaborations). YouTube Shorts for India. How to build two funnels for the same song without doubling your workload.
Chapter 6
International Royalty Collection
How to collect royalties from UK, USA, Canada and UAE streams. PPL, PRS for Music, SoundExchange — what you need to register for as a non-UK resident.
Chapter 7
Building a Press Kit for UK & India
What a UK music blog needs from an NRI artist (and why it's different from an India-focused press kit). How to position your dual-culture story as an asset, not a limitation.
Country-Specific Notes
UK Artists
→ Brit-Asia Spotify editorial
→ BBC Asian Network press angle
→ British Asian community events
→ PRS for Music registration
USA Artists
→ Desi American Spotify playlists
→ SoundExchange registration
→ ASCAP/BMI/SESAC choice
→ South Asian festival circuit
Canada Artists
→ Desi Toronto Spotify editorial
→ SOCAN registration
→ Brampton/Mississauga scene
→ Canadian Content (CanCon) rules
Your music deserves both markets.
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